You may have heard about an initiative from Marks & Spencer (M&S) and Oxfam to raise money for mothers living in poverty around the World.
Celebrity mums Joanna Lumley, Abbey Clancy and Zoe Ball have joined forces to launch the ‘Love, Mum’ campaign which is part of the retailer’s ongoing Shwopping campaign. M&S is calling on the nation to shwop, not bin, unwanted childrenswear items (of any brand) to M&S stores nationwide in the run up to Mother’s Day.
That’s not all! This Thursday, M&S are also opening their first-ever childrenswear pop-up store when the Kids Shwop Boutique opens to the public for three days.
Shwoppers will be able to pick up once loved childrenswear items from Britain’s top style icons and celebrity mums including Abbey Clancy, Peaches Geldof, Alex Gerrard, Zoe Ball, Rochelle Humes, Sarah Story, Mel Giedroyc and Shwopping ambassador Joanna Lumley.
Each celebrity-donated item will include personal words of wisdom stitched into the fabric of the item for its new owner too.
If you fancy going along, the event takes place at M&S Marble Arch, 458 Oxford Street, London W1C 1AP from Thursday 6th to Saturday 8th March (8am to 9pm).
Entry to the Kids Shwop Boutique is free, but you will have to shwop, bring an unwanted item of kids clothing, as a ticket to the exclusive sale.
The Shwop Boutique will sell over 1,000 items of schwopped childrenswear clothing donated to the Shwopping campaign with all money raised going to charity partner Oxfam as part of their Mother Appeal initiative supported by M&S.
The aim is to raise £10 million for projects that help mothers around the world lift themselves and their families out of poverty for good.
The public can show their support by Shwopping items in any M&S store add their words of wisdom on social media @shwopping using the hashtag #LoveMum. Further information on Shwopping can be found here.
