We’ve been fans of the JoJo Maman Bébé brand since POD was born five years ago. We always used to find it so sad when the beautiful items we’d so lovingly chosen for her no longer fitted and were confined to the loft. In 2015, JoJo Maman Bébé launched their ‘A Mother To Another’ charity campaign, designed to prolong the life of their baby and children’s clothes. The recycling initiative saw donated pieces sorted into sex, size and season before being wrapped as gift packs of co-ordinating outfits via Barnardo’s. That campaign has been extended this year to offer distribution through the Trussell Trust’s Foodbanks and to those displaced by war in Syria.
In 2015, some 66,000 shoes, boots and items of baby clothing were saved and sent to those in need. This year the aim is to reduce the shocking levels of clothing waste that end up in landfill while helping those in need – both in the UK and the Syrian refugees living in Lebanon. Shockingly, nearly a third of the UK’s clothing ends up in landfill – that’s 350,000 tonnes a year. If the clothes our children are no longer wearing are re-used for an extra three months, carbon and water waste could be reduced by up to 5-10% a year. Wouldn’t it be something to make up an outfit (sizes 0-6 years) and take it into one of the 72 JoJo Maman Bébé stores in time for Mother’s Day?
JoJo Maman Bébé begins collecting again on 1st February 2016. Their emergency clothing packs will be distributed by some of the Trussell Trust’s 420 foodbanks across the UK and partner charities in Lebanon. Laura Tenison, Founder and CEO of JoJo Maman Bébé, visted the refugee camps in the Bekaa Valley on the Lebanese Syrian border herself last year. An urgent appeal was then launched to collected winter clothing for children living in tents in the snow. She saw children dying from the cold and had to help.
For more information about this campaign, including how you donate, please visit the JoJo Maman Bébé website.
