We’ve always been fans of Comfort. Not only does it complement our Persil washing powder perfectly, it’s ideal for sensitive skin – a necessity in the Dove household. Comfort also smells unbelievably good so we have a bit of a thing for sniffing warm bedding and towels when they come out of the dryer. A bit weird perhaps but we can’t help it!
Comfort has an exciting new kid on the block – the original Comfort we already love but in an ultra-concentrated format. Comfort Pure Ultra Concentrate has a smaller pack size but lasts for 38-64 washes and its been expertly developed to provide the softness and freshness that we’ve become used to. Not only that, Comfort Pure’s skincare research is recognised by the British Skincare Foundation so its formula is dermatologically tested and suitable for sensitive skin.
Reflecting what softness is all about, Comfort has transformed one of POD’s drawings into a cuddly keepsake. The likeness between the two is just uncanny – check out her picture below! She absolutely loves it too, it’s already become one of the ‘special toys’ that makes it into her bed! We received two super soft dressing gowns too – one for POD and one for me which I will certainly live in when it’s cooler. It’s so soft, it almost feels like velvet but in a much more cuddly kind of way.
